Charry Jeon is the Founder, Creative Director, and Identity Designer of CFC, a Seoul-based design studio. CFC stands for Content, Form, and Context, reflecting the studio’s approach to design: analyzing content, building context, and creating form.
After graduating from the Department of Visual Communication Design at Seoul National University, Jeon began her career at Interbrand before founding CFC in 2013. The studio specializes in brand experience design and collaborates with clients across diverse industries.
Her notable projects include the corporate identity for SM Entertainment, the brand identity and packaging design for Chilsung Cider, the design system for SBS 8 O’Clock News, and brand identity projects for Paradise Art Space, Laundrygo, and YES24.
CFC received the iF Design Award Gold in Packaging Design in 2019 and Gold in Communication Design in 2025. Jeon has also spoken at international events including Tencent Design Week and Adobe Day for Creativity. From 2020 to 2025, she served as an Adjunct Professor at Ewha Womans University and has been a juror for the iF Design Award since 2022.
