Joined Sony in 1992 and heads the Sony’s Design Team as of 2021. Started his career at Sony as an industrial designer and designed products such as Handycam, Walkman®, and AIBO. With working experience in the EU design office, he headed the design team responsible for AI robotics such as the AIBO entertainment robot, the VISION-S prototype vehicle and ‘Airpeak’, a project for robotic drones, and other new business development projects and created not only products, but also services, brands, and communications comprehensively. Ishii has also served on the 2019, 2022 and 2024 DFA Design for Asia Awards, 2016 and 2021 iF Award jury, 2023 Good Design Award jury, 2022-24 Visiting Professor at the Politecnico di Milano, 2023 Advanced Art Design Adviser at the Research Center for Advanced Science and Technology of University of Tokyo.
