Judging Panel
LEE Don Tae
Design Strategy Center, Lotte Corporation

After a long and productive role at Samsung Corporate Design Center and acting as President at Samsung Art & Design Institute, he has appointed as president in the Corporate Strategy Center at Lotte Corporation.

As the head of Corporate Design Center at Samsung Electronics, Don was responsible for developing advanced designs for new businesses. 

He has been involved in design field for 25 years and has become a motivational leader in pursuing design that enriches the lives of consumers through human-centered innovation.

He has worked on projects ranging from small consumer goods to heavy-industrial products.

Before joining Samsung, he led Tangerine, the design studio, as a co-president. 

He received the honorary fellowship from Royal College of Art in 2016.