Mui Kinoshita is the founder of ASA Innovation & Technology, Venture Design, and CycleCore Ltd., she has been recognised with numerous prestigious awards, including the iF Design Award (Gold), Red Dot Design Award, Global Design Award (Gold), and the DFA Hong Kong Young Design Talent Award etc. As an entrepreneur, Mui is also a winner of notable accolades such as the global winner of the Alibaba Jumpstarter Global Best Startup, Peninsula Hotel Kaleidoscope Lab Global Winner, HSBC Innovation Awards, and the China Mobile Entrepreneurship Award.
Currently, she serves as the Chairman of the Hong Kong Designers Association, Director of the Hong Kong Design Centre, and Advisor for the Doctor of Design program at The Hong Kong Polytechnic University. She is also recognised as a respected judge in international design competitions like the Dyson Design Award and VMark Design Award.
Mui envisions Hong Kong as a leading Asia design hub, bridging designers with both international and China markets. She has pioneered the first BDA brand award in Asia led by design, encouraging brands to prioritize design for enhanced value across industries.
