In 2011, Wes founded the company (formerly known as Casetagram) as the first app to turn Instagram photos into phone cases. Scaling the brand through a DTC model, Wes leads a team of 200+ employees operating out of two global offices in Hong Kong and Los Angeles. Today, CASETiFY is synonymous with special edition accessories, becoming a creative incubator for top brands and artists to collaborate on premium quality accessories—delivering to millions of customers around the world.
Before starting CASETiFY, Wes was the Head of Digital and Broadcast Design for NOW TV, supervising the creative team. Prior experience includes designing web products and TV interfaces at Fox Network, leading the creative direction and execution of on-air branding for various channels.