Dr. Shera Hyunyim Park is the founder and head of the MDes Smart Service Design and BA Service Design programmes at PolyU Hong Kong. She received her PhD in Service Design from the Royal College of Art in the UK. With over 14 years of robust experience starting as a designer at Hyundai Group, she advanced through roles in design and marketing, leading to her position as Head of Digital Communication for LG Electronics Europe, where she managed projects across communication design, digital marketing, and service strategy.
Dr. Park’s research is focused on AI-empowered Service Design Methodology, Digital Platforms, Service Systems, and Servitisation, particularly emphasising Customer Experience in technology-enabled products, services, and service ecosystems. Her recent projects involve data-driven service design, developing strategies for future intelligent home appliances service ecosystems, creating digital platforms for wellbeing, exploring service design methodologies in the AIoT era, and investigating the pedagogy of service design.
